Native advertising
that scales.
We plan, produce and run native campaigns on Taboola, Outbrain and beyond: from the first ad to the qualified lead in your system, optimized every hour by our own engine, NativeScale.
A native-only performance agency, with its own optimization engine.
Five years, twelve-plus verticals and one proven system. We don’t buy clicks and hope. We build the whole path to the conversion and optimize it every hour.
White-glove, senior team
One senior team per account, from strategy to daily optimization. No hand-offs to juniors after the pitch.
Full funnel, built in-house
Ads, advertorials, landing pages and tracking, all produced and tested by us.
Multi-platform, engine-driven
Taboola and Outbrain from day one, more networks once a winner is proven, all run through NativeScale.
5 years of native · 12+ verticals · 8–10M data points behind NativeScale’s rules.
Read like an article, not scrolled past like a banner.
Native ads sit on premium news sites alongside editorial recommendations. They reach people before they search, and they have room to explain, which builds trust before the click.
more views than display banners
CTR on native, vs. about 0.09% on display
higher ad recall in an editorial environment
trust brands more on their favorite news sites
Trigger
A life event, a headline, a problem. The need exists, the search term doesn’t yet.
Discovery
News, guides, recommendations. Native reaches people here, before any competitor bids on a keyword.
Research
Search and comparison sites. Every provider bids on the same click.
Decision
Whoever explained in step 2 is already on the shortlist.
Sources: IAB Europe, Readpeak, Native Advertising Institute.
Everything between the ad and the conversion, from one team.
You provide the target CPA, approvals and the conversion signal. We build and run the rest.
Strategy and angles
Angles from news cycles, seasonality and our cross-vertical data, agreed with your marketing team in a workshop.
Advertorials and editorial domains
2,000+ landing pages built. An editorial layer explains your offer before the visitor reaches your shop.
Creative production
5–7 variants per angle, 50+ approved in stock. When a creative fatigues, its successor is already waiting.
Tracking and postbacks
Click-ID, soft conversions and conversion status via server-to-server. We handle the platform integration.
Media buying across native networks
Taboola (Realize) and Outbrain (Teads) from day one, MediaGo, MGID and Amazon DSP as the next stage.
Optimization with NativeScale
Hourly bid, budget and creative decisions, each logged in the rules log and part of the weekly report.
From editorial hook to closed sale. Four stages. The last one drives the first.
Native traffic is cold. An editorial layer between the ad and your shop does the convincing, so your domain receives readers who are ready to buy.
Ad on a premium news site
One of several angles, in the look of the surrounding feed. It stops the scroll without looking cheap.
Advertorial on a 6H editorial domain
A three-minute read that explains the offer, clearly labeled as an ad. This is the trust transfer.
Signal 1 · read and scroll depthYour shop or form
The reader arrives convinced. Your brand, your domain, your data.
Signal 2 · click to shopConversion reported back
Sale or qualified lead via server-to-server. Bids rise on placements that sell and fall everywhere else.
Signal 3 · the real outcomeThe most common mistake: sending native clicks straight to the shop. A cold reader meets a price with no context, and both CPA and brand suffer.
A pipeline, not a one-off launch.
Native rewards variety and punishes fatigue. We produce continuously, so the engine always has an approved successor when a winner wears out.
From four data sources
News cycles, seasonal triggers, past patterns and network signals, filtered through your brand voice.
5–7 ads per angle
Different hooks, headline structures and thumbnails, so the engine learns what works inside each angle.
Story, comparison, review
Every angle in three editorial formats, each tested against the others.
50+ approved in reserve
25–35 ads live at launch. No production crunch and no approval bottleneck when a creative drops off.
We produce
Fresh variants to your brand guidelines.
You approve
One review round, one contact person.
NativeScale deploys
New variants go live and are monitored.
Fatigue swap
Tired creatives are replaced from the approved pipeline.
Eight signals in, around 50 actions per hour out.
Our own optimization engine. Every hour it reads eight live signals, checks over 1,200 rule variants and acts before an account manager opens Monday’s report.
Bids follow the auction
Learns CPA by hour over 5–7 days and shifts bid weight by up to ±50% per time slot.
The auction can’t override it
Where desktop converts better, a hard floor (e.g. 25%) stops the drain to cheap mobile clicks.
The reader’s city in the headline
On 80%+ of native inventory, at no extra cost. Typically lifts CTR by 15–30%.
Winners don’t burn out
Once an angle passes 50% of weekly spend, the next approved variant rotates in.
Tracking is the make-or-break. So it’s live before the first euro is spent.
You don’t connect anything to Taboola or Outbrain. We do.
We set up the tracking, validate it with test conversions and sign it off with you before launch.
The click ID survives the journey
From the ad through the advertorial to your checkout, with no break in attribution.
Three postback routes
Server-to-server from your backend, a conversion API, or a tracker chain. We pick what fits your stack.
Soft conversions from day one
Read depth, shop clicks and started checkouts give the algorithm signal before the first sales arrive.
One named GTM container
Everything documented in one container, so your team always knows what fires where.
Two auctions from day one, each hedging the other.
Your budget never depends on one platform. Every hour, NativeScale favors the cheaper auction, and it adds networks only once an angle is proven.
Taboola · Realize
Primary from day oneHigh-reach news and lifestyle portals
Outbrain · Teads
Primary from day oneValidated premium inventory, re-weighted weekly by NativeScale
One system. Proven across very different verticals.
Selected results from accounts under 6H management, anonymized by vertical.
Avg. CPA on purchases and trials over the last seven quarters.
- Best quarter
- €35 CPA
- Media, 3 years
- €814k
Average CPL for qualified installation leads.
- Cost per order
- ~€1,300
- Best day
- €53.80 CPL
Avg. CPA per signed application for a monthly care-aid box.
- Applications
- 15,053
- Media
- €1.64M
CPL for consultation appointments with seniors.
- Leads
- 5,984
- Desktop
- almost as cheap as mobile
What these have in common: high-consideration products, an editorial layer before the conversion, and a feedback loop from the real outcome into bidding. That is the system, not luck in one vertical.
Four phases. Low risk, live in two weeks.
Each phase is gated on unit economics before budget grows. NativeScale optimizes within a phase; the decision between phases is yours, against your target CPA.
Workshop and setup
Angles, editorial domain, tracking. Nothing goes live before the setup is signed off.
Multi-angle launch
All angles in parallel on Taboola and Outbrain, 25–35 ads live.
Optimize
Weak angles out. Day-parting, device floor and caps tuned automatically.
Scale
Budget behind the two strongest angles, new networks with proven creative.
per month in media, for 2–3 months. Enough volume to see within 60 days which angle carries. Budget grows with signal, not with optimism.
Let’s find your first
winning angle.
Target CPA and customer value
So we optimize for your business, not for clicks.
The conversion signal
Sales or lead status via postback or API. We handle the setup.
One approval path
For ads and advertorials, with one contact person.
Angle workshop, 60–90 minutes
Angles, target CPA and tracking access agreed.
Drafts in ten business days
Ads, advertorials and a measurement plan, ready for approval.
Live in week three
Then NativeScale takes over the hourly optimization.